Working with a team as part of my Work Experience in August 2016, we were to come up with our own individual ideas for upcoming briefs. Our ideas were then reviewed, refined and combined in order to come up with a final concept.
Brief.
Jacob’s Mini Cheddars & Jacob’s Crinklys. Jacob’s wants to promote their production of crisps being ‘baked not fried’. Being most known for their cheesy flavour only, they need a FOS (Front Of Store) concept that is both engaging and shows awareness of their range of flavours.
Outcome.
Work Experience Aug'16.
Brief.
Coca-Cola are doing some classic jumper Aluminium bottles this year, and as a part of this they have considered doing ACTUAL Christmas jumpers to raise some more excitement. Coca-Cola wants their customers to feel not only happy, but tasting and feeling the ‘feeling’.
Outcome.
Brief.
We’re going to refresh the look and feel of the ‘Joy Room’ by bringing the One World look and feel to life. The room needs to showcase the power of the Wall’s Masterbrand through its iconic brands and products to the rest of Unilever.
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The room should include global ice cream brands that come under One World.
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Wall’s and Brand logo’s should be showcased.
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Room should cater for different size meetings (between 8-10 people)
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Personality: Sunny and friendly
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Purpose: Happiness
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Creative principles: Vivid, casual and relaxed.
Outcome.
Birds-eye view
Glass Wall
Wall-1 Right of glass wall
Wall-2 Opposite glass wall
Wall-3 Left of Glass Wall
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